Guides for people who run a business, not a website

Straight answers on what websites cost, how to get found on Google and in AI search, and what actually brings in customers. No jargon.

Costs and planning · 5Getting found · 6Design that sells · 4Running your site · 5

Getting found

Do you still need a website if you have Instagram?

Why social media alone leaves money on the table, and how a simple website and your social accounts work best together.

3 min readRead

Costs and planning

How much does a website cost for a small business in 2026?

Real price ranges for DIY builders, freelancers, agencies, and flat-price services, plus the yearly costs nobody mentions upfront.

4 min readRead

Running your site

How to choose a domain name for your business

Practical rules for picking a business domain name, which ending to use, where to register it, and the mistakes that cause trouble later.

3 min readRead

Getting found

How to get more Google reviews without being pushy

Simple, rule-abiding ways for local businesses to get more Google reviews, plus how to reply to good and bad ones.

3 min readRead

Design that sells

How to get more phone calls from your website

Small changes that turn website visitors into phone calls for local service businesses, from tap-to-call buttons to answering the questions people call about.

3 min readRead

Running your site

How to make your small business website load faster

Why speed matters for customers and Google, how to measure it, and the fixes that make the biggest difference on small business sites.

3 min readRead

Getting found

How to set up a Google Business Profile that actually brings in calls

A step-by-step guide to creating, verifying, and filling out your Google Business Profile so you show up on Google Maps and in local search.

4 min readRead

Getting found

How to write service pages that rank in Google and convert

How local businesses can write service pages that show up for specific searches, and the doorway-page trap to avoid.

3 min readRead

Running your site

Website accessibility basics for small businesses

What website accessibility means, why it matters for customers and legal risk, and the practical fixes that cover most of it.

3 min readRead

Design that sells

What to put on a small business homepage (in order)

The sections a small business homepage needs, in the order visitors look for them, with examples of what works.

3 min readRead

Costs and planning

Landing page or full website: which does your business need?

A plain-English guide to choosing between a one-page landing page and a multi-page website, with examples by type of business.

3 min readRead

Getting found

Local SEO basics: how to show up when people search nearby

The practical steps that help a local business appear in Google search and Maps when customers search for services near them.

3 min readRead

Getting found

How to get your business recommended by ChatGPT and AI search

What actually helps a small business appear in answers from ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.

3 min readRead

Design that sells

What to put on a one-page portfolio website

The sections every one-page portfolio needs, in the right order, for photographers, designers, makers, and freelancers.

3 min readRead

Costs and planning

How long does it take to build a website?

Realistic timelines for landing pages, small business websites, and web apps, plus the things that slow projects down.

3 min readRead

Costs and planning

What to prepare before you hire someone to build your website

A simple checklist of what to gather and decide before a website project, so it goes faster and costs less.

3 min readRead

Costs and planning

DIY website builder or hire a pro? An honest comparison

The real trade-offs between building your own website with a builder and paying someone, including time, cost, and results.

3 min readRead

Running your site

Website maintenance: what it costs and what a care plan covers

What ongoing website maintenance involves, what it typically costs, and how to decide between doing it yourself and paying for a care plan.

3 min readRead

Running your site

The website checklist for local service businesses

A practical checklist for plumbers, salons, clinics, cleaners, and other local businesses to make sure their website brings in customers.

3 min readRead

Design that sells

What makes a landing page turn visitors into customers

Nine practical things that make a landing page work, from the headline to the button, for small businesses.

3 min readRead

Already have a website?

Run the free check. It takes about thirty seconds and no signup.